Online

Check out the Exclusive videos and other online content from Working Digital 2013:

Day 4 - Thursday 5 September

If you missed the live event - catch-up now!

Videos of all our live presentations from Day 4 at Working Digital — filmed at the Fenwick Hotel in East Ayrshire. The Event was opened and introduced by Gary Ennis from NSDesign before Allan Blair Beaton gave an interactive overview of HootSuite, showing some of it’s advanced features and time saving techniques. Then we had Stephen Whitelaw’s “Digital Marketing Revolution” – a fun, interactive and in-depth look into the future of the social web. Everyone in the room went “wow”. A very fitting end to an amazing week!

View playlist at YouTube

@allanbbeaton | @toowist | @nsdesign

The Digital Marketing Revolution (Part 1)

Slides from Stephen Whitelaw (1 of 2)

These are the slides from Stephen Whitelaw’s talk – a whirlwind tour of the future in a presentation that left everyone “wowed”!

A fun, interactive and in-depth look into the future of the social web. Attending this seminar will empower you with the knowledge to enable you to exploit new and emerging technologies for your own company.

Stephen is a Digital Marketing Consultant (with clients including Google, and Microsoft!) – covering everything web/internet and social media related. He also know’s exactly when he’s going to die.

The Digital Marketing Revolution (Part 2)

Slides from Stephen Whitelaw (2 of 2)

These are the slides from Stephen Whitelaw’s talk – a whirlwind tour of the future in a presentation that left everyone “wowed”!

A fun, interactive and in-depth look into the future of the social web. Attending this seminar will empower you with the knowledge to enable you to exploit new and emerging technologies for your own company.

Stephen is a Digital Marketing Consultant (with clients including Google, and Microsoft!) – covering everything web/internet and social media related. He also know’s exactly when he’s going to die.

The HOT100 Digital Marketing Essentials

If you didn't get the book - watch the film!

Based on the highly rated book ‘Get Your Business Noticed’, broadcaster and journalist Colin Kelly delivers 100 simple, easy to follow digital marketing tips and tricks. He had hoped to get through them in 45 minutes, but ended up taking a little longer!

There are 6 parts to this video, all available in this playlist. We hope you find it all useful and that it makes a difference to your business.

View playlist at YouTube

@colinkelly

Future Stars Series

4 of East Ayrshire's rising stars

A series of interviews with the people behind what we consider to be some of East Ayrshire’s most promising new businesses. Here, they share their experiences to date, discuss the lessons they’ve learned and talk about the role digital plays in their business.

Stephen Walton, Games Centre @GamesCentre
Ada Galloway, Transcribe UK @tukltd
Craig Johnstone from Giglets @GigletsReads

View playlist at YouTube

Day 3 - Wednesday 4 September

If you missed the live event - catch-up now!

Videos of all our live presentations from Day 3 at Working Digital – filmed at the Fenwick Hotel in East Ayrshire. The Event was opened and introduced by Colin Kelly from NSDesign before our  6 presenters talked money!  Michelle Rodger – Bloom VC, Graham Duncan – Broadband Cloud Solutions, Anne Marie Chiesa – RBS Business Banking, Donald Boyd – Campbell Dallas, Shelley Breckenridge – Interface, and Billy Anderson – Team Rock.

Following a break, we had Paul Condron,  Marketing Director at Tennents tell us about how they use social media and digital to promote their brand, and specifically some of the initiatives used at ‘T-in the park’

Watch Playlist at YouTube

@BloomVC | @BroadbandCloud | @RBSBusiness | @CampbellDallas | @interfaceOnline | @WeAreTeamRock

Digital Marketing for Garden Parties

Paul Condron, Marketing Director Tennents

These are the slides from Paul Condron’s talk on Wednesday 4th September.

How does one of Scotland’s most iconic brands use Digital to engage with customers, and what can you learn from them. Paul will showcase how one of the UK’s largest outdoor events – T in the park – uses digital to engage with festival goers and fans.

Digital Branding

Branding in the Digital Age (inc Google+ and Pinterest)

Take control of your Brand in today’s digital world. Understand the benefits of Google+, maximise your visual impact on Pinterest, and better understand what “Brand” actually means and 4 ways to influence it.  Plus we hear from radio DJ Jen McGinlay on her she uses Social Media to help boost the West FM brand, and build strong relationships with their listeners.

Enjoy these 4 videos from @nsdesign and @colinkelly and @JenMcGinlayDJ

 

View Playlist at Youtube

Day 2 - Tuesday 3 September

If you missed the live event - catch-up now!

Live presentations from Day 2 at Working Digital – filmed at the Fenwick Hotel in East Ayrshire. The Event was opened and introduced by Colin Kelly from NSDesign before Gillian Reith from Three Sisters Bake shared the story of her business and explained the role digital plays in it. Alistair Brown from STV then concluded the presentations by explaining their digital strategy.

Watch Playlist at YouTube

@colinkelly | @3SistersBake | @lawlessvillage

Content Marketing

4 Exclusive Videos

A series of informative videos to help ‘Working Digital’ participants get the most out of content marketing. Thanks to the contributors for taking the time to create this material for us.

We’ve got a presentation from @writemysite on creating a content strategy, 2 short videos from @sheilaenn and @totmac with more advice on creating content, and finally @nsdesign with an SEO workshop to make sure that people actually see it!

View playlist at YouTube

Day 1 - Monday 2 September

If you missed the live event - catch-up now!

Live presentations from Day 1 at Working Digital – filmed at the Fenwick Hotel in East Ayrshire. The Event was opened and introduced by Gary Ennis from NSDesign and featured a short welcome from Fiona Lees, Chief Exec from East Ayrshire Council. Erik Qualman gave a special message to the audience, before Mike Stevenson from Thinktastic concluded the presentations.

Watch Playlist at YouTube

@nsdesign@eastayrshire | @equalman | @thinktastic

Welcome to Working Digital

Exclusive videos from Fiona Lees and Erik Qualman

Fiona Lees, Chief Executive of East Ayrshire Council with a formal welcome and introduction to Working Digital. Plus a special message from world renowned social media author Erik Qualman and some videos to get you in the mood for what’s coming up during ‘Working Digital’, a unique event for businesses brought to you by East Ayrshire Council.

View Playlist at YouTube

@eastayrshire | @equalman

Motivation

3 Exclusive videos

The correct mental attitude is essential if your business is going to be a success. But how do you get it? How do you stay motivated? These 3 East Ayrshire business owners share their views.

View playlist at YouTube

@JilliDeva@Cazbro1@RickySinghPT

Social Media Survey

Social Media Survey

How does Social Media benefit your business?

We’re delighted to have Glasgow Caledonian University launch their 2013 Social Media ROI survey at Working Digital.

The project is researching the measurement and return on investment of social media channels and is also interested in the social media channels that SMEs are using, and for what purpose.  Please take a few minutes to complete the survey.  Everyone who participates will receive the results when the survey has completed.

Take the Social Media business survey

NSDesign's favourite videos!

A few classic YouTube Viral Videos

We’ll be adding all our own custom videos and other online content very soon!

But for now, kick back and enjoy a laugh with some of Gary and Colin’s favourite viral videos from the last few years. But as you watch, think about how the world has changed, and the lengths we sometimes have to go to now in order to get noticed.

View playlist at YouTube

Why attend?

3 days of talks from Scotlands leading digital companies.

3 days of talks from
leading UK companies.

Buffet dinner and networking opportunities each day.

Buffet dinner and networking
opportunities each day.

Exclusive online video content for all attendees.

Exclusive online video
content for all attendees.

Daily Twitter discussions on the topics that matter to you.

Daily Twitter discussions on
the topics that matter to you.