What can your business learn from the digital team behind Glasgow 2014?
The recent Commonwealth Games were a huge success with many choosing to follow the action and enjoy the atmosphere through their smart phones.
Senior Digital Media Manager Paul Giblin and his team embraced social media to the max – before, during and after the games. From real-time Twitter medal announcements, travel updates and advice, Vine videos of Clyde the mascot, Royal photobombing, and record breaking Hashtags.
Hear from Paul on Day 1 of Working Digital, as he shares his insight into what worked and why, as well as his top 5 social moments of the games. He’ll also discuss the lessons learned for any business regarding how to engage with an audience through the technology in their pocket – quite literally a game changer in marketing!