We’re delighted to confirm that our keynote headline for day 1 of Working Digital will be Helena Langdon from innocent Smoothies.
As Head of Digital and Communities at innocent, it’s Helena’s job to entertain innocent’s fans on their social channels, to attract new ones, and to listen to them when they have something to say. Helena leads innocent’s digital and customer service team, and does everything from writing tweets on the train on her way into work, to writing and producing campaigns across digital, outdoor and on TV, and pretty much everything in between. She also takes the credit for creating the #DogsAtPollingStations hashtag on Twitter – so she’s pretty sure her career is all downhill from here.
Helena’s keynote explains how innocent has always been a social brand, even before Facebook existed. Helena will illustrate the many ways innocent has placed its drinkers firmly at the heart of its business, showing how a willingness to communicate openly and naturally with the people who buy your stuff has proved invaluable to innocent’s digital success.
It will also show you how to make a stapler go viral. So it’s worth coming along for that, if nothing else.